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Paul Kent, Freelance Web Designer, Brighton, East Sussex.

Affordable web design for ambitious organisations

Mobile app or mobile website?

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If you want your mobile app to pass Apple’s guidelines and get it into the AppStore you should first consider whether your idea is better developed as a responsive website.

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We do most of our mobile browsing at home or work

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There is nothing more frustrating than a website that is hard to navigate with your fingers, takes ages to load or the text is tiny.

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Being creative and practical with your choice of typography

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Weigh up the cost of font licensing before committing to a typographic style for your brand. Font licensing can be expensive, particularly if purchasing the font files.

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Paperless web design seems logical but we still print stuff out.

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In the digital world paper is still useful for notes, sketching and contracts that need signing. But most of our daily business can be achieved digitally, without the need for printouts.

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Improve search rankings organically by investing time in a Digital Marketing Strategy

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If you are a small business then integrating your digital networks with your website requires a lot of careful thought. How do you intend to manage your social media platforms once the site is launched?

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The coffee remains, but I now have endless software updates

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For those of us who have been around since the dawn of the internet (and for some of us since the dawn of desktop publishing) we have experienced a phenomenal amount of change to our working practices.

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